Italia Luxury Yachts appointed as new dealer for Sicily

Marine Group | Princess Yachts Italia is pleased to announce the appointment of Italia Luxury Yachts as the new official dealer for Sicily, further strengthening its sales network in a strategic area of Italy and the Mediterranean.

Marine Group, the exclusive distributor of Princess Yachts in Italy, continues its development and consolidation strategy by strengthening its network through highly qualified partners aligned with the values of excellence, reliability, and service that have always distinguished the Princess brand and the Cesana family, its long-standing importer.
With three operational offices in Milazzo, Riposto-Taormina, and Syracuse, as well as mechanical workshops in the main Sicilian ports, Italia Luxury Yachts is a leading player in the high-end yachting and integrated luxury services sector. The group operates through a structured organization that includes yacht charter, sales, technical assistance, concierge services, and lifestyle solutions, offering a comprehensive and innovative approach to luxury yachting.

Under the operational leadership of Salvatore Grasso, a professional with extensive experience in the nautical sector and in-depth knowledge of the territory, Italia Luxury Yachts stands out for its focus on sustainability, technological innovation, and the personalization of the owner experience.

“My team and I are particularly pleased and honored to begin this new partnership with such a prestigious brand as Princess Yachts. Thanks to our widespread operational network and highly specialized technical team, we will be able to offer Princess owners a complete and excellent service, integrating sales, customer care, and assistance according to the highest quality standards,” he stated.

“This new partnership,” says Carlo Piatti, Sales Director of Marine Group, “confirms our commitment to expanding a carefully selected dealer portfolio and, thanks to the synergy with Italia Luxury Yachts, allows us to further strengthen the presence of Princess Yachts Italia in one of the most strategic nautical areas of the Mediterranean. This ensures Sicilian owners even more comprehensive, timely, and highly qualified assistance, which is central to our service philosophy.”

The first official opportunity to present this new collaboration to the market will be Nauta – Mediterranean Boat Show, scheduled in Catania from February 27 to March 8. The event will mark the official debut of Princess Yachts at a trade show in Sicily through its new dealer, Italia Luxury Yachts, which will be present to meet owners, enthusiasts, and industry professionals and showcase the range of yachts and dedicated local services.

This new collaboration represents a further step forward in Marine Group’s growth strategy and contributes to consolidating a sales and service network that, in terms of scope and quality, confirms Princess Yachts as one of the leading references in the luxury yachting market.