Princess Yachts Italia - Marine Group

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Recent updates from Princess Yachts

Princess V65

Princess V65: British sobriety, Italian elegance

Marine Group and the art of creating bonds

Princess Yachts Italia Raduno: proud to be part of a group

Italia Luxury Yachts appointed as new dealer for Sicily

Marine Group | Princess Yachts Italia is pleased to announce the appointment of Italia Luxury Yachts as the new official dealer for Sicily, further strengthening its sales network in a strategic area of Italy and the Mediterranean.


Marine Group, the exclusive distributor of Princess Yachts in Italy, continues its development and consolidation strategy by strengthening its network through highly qualified partners aligned with the values of excellence, reliability, and service that have always distinguished the Princess brand and the Cesana family, its long-standing importer.
With three operational offices in Milazzo, Riposto-Taormina, and Syracuse, as well as mechanical workshops in the main Sicilian ports, Italia Luxury Yachts is a leading player in the high-end yachting and integrated luxury services sector. The group operates through a structured organization that includes yacht charter, sales, technical assistance, concierge services, and lifestyle solutions, offering a comprehensive and innovative approach to luxury yachting.

Under the operational leadership of Salvatore Grasso, a professional with extensive experience in the nautical sector and in-depth knowledge of the territory, Italia Luxury Yachts stands out for its focus on sustainability, technological innovation, and the personalization of the owner experience.

“My team and I are particularly pleased and honored to begin this new partnership with such a prestigious brand as Princess Yachts. Thanks to our widespread operational network and highly specialized technical team, we will be able to offer Princess owners a complete and excellent service, integrating sales, customer care, and assistance according to the highest quality standards,” he stated.

“This new partnership,” says Carlo Piatti, Sales Director of Marine Group, “confirms our commitment to expanding a carefully selected dealer portfolio and, thanks to the synergy with Italia Luxury Yachts, allows us to further strengthen the presence of Princess Yachts Italia in one of the most strategic nautical areas of the Mediterranean. This ensures Sicilian owners even more comprehensive, timely, and highly qualified assistance, which is central to our service philosophy.”

The first official opportunity to present this new collaboration to the market will be Nauta – Mediterranean Boat Show, scheduled in Catania from February 27 to March 8. The event will mark the official debut of Princess Yachts at a trade show in Sicily through its new dealer, Italia Luxury Yachts, which will be present to meet owners, enthusiasts, and industry professionals and showcase the range of yachts and dedicated local services.

This new collaboration represents a further step forward in Marine Group’s growth strategy and contributes to consolidating a sales and service network that, in terms of scope and quality, confirms Princess Yachts as one of the leading references in the luxury yachting market.

2026 Princess Yachts Italia Raduno in Ischia

Cesana family recounts 60 years of Princess

60th Anniversary: a solid identity

Princess S80

The new F54 has been announced, set to replace the award-winning F50

Designed with an eye-catching new profile and enhanced features, the F54 offers increased length and width, a range of innovative layout options, and the option of a hardtop version for the first time in this size category. This new model is scheduled for launch in 2026.

Princess Yachts presents the new C Class at Cannes 2025

Princess Yachts, Britain’s largest luxury yacht builder, is pleased to announce that it will reveal details of its exciting new model, the Princess C48, at the 2025 Cannes Yachting Festival, with the yacht set to be available in 2027. This new vessel represents a significant milestone for the company as it expands into the
popular centre-console sector, marking Princess Yachts’ first-ever introduction of outboard-powered models.

The C48 is the result of a remarkable design collaboration between three of the marine industry’s most respected names. The underwater sections have been conceived by acclaimed naval architect Michael Peters, creator of the patented Stepped Vee Ventilated Tunnel (SVVT) hull. The exterior architecture has been sculpted by long-standing partners Bernard Olesinski Limited (BOL), while the styling and design come from Princess’ own in-house team led by Andy Lawrence. This unique alliance has produced a yacht that marries cutting-edge hydrodynamics with striking design and thoughtful interior spaces, setting a new benchmark in the centre-console sector.
At the heart of the C48 is Michael Peters’ patented SVVT hull, recognised worldwide for its efficiency, speed, and ride comfort. This advanced concept reduces drag and creates lift by channelling air beneath the running surface, significantly improving performance and fuel economy. A distinctive feature of the SVVT is its central ventilated tunnel with vertical sidewalls, which simulates the effect of a keel. This clever geometry enhances grip and directional stability when turning, allowing the C48 to corner with confidence while reducing roll and pitch in challenging seas. The result is a yacht that not only runs faster and more efficiently but also delivers a smoother, more stable ride than traditional stepped hulls.

The C48 will be available in two distinct variants: the Open and the Deck Saloon. Both configurations offer impressive performance options, including three engine choices that span outboard petrol and inboard diesel powertrains. Owners can select from the Triple Mercury V10 400hp Verado, capable of 44–46 knots; the Triple Mercury V12 600hp Verado, delivering 52–54 knots; or the Twin Volvo D6-480 inboard diesel engines, which provide a maximum speed of 32–34 knots.

C48 Open
The Open model is designed for enthusiasts who embrace the spirit of adventure and open-air boating. Its full open main deck is complemented by a hardtop and a thoughtfully arranged cockpit featuring an aft sunpad, forward-facing seating with table, and manually operated drop-down folding seats along the port and
starboard sides. The exterior galley includes forward and aft wet bars with an electric grill, drawer fridge, sink, and ample storage. The helm station is fitted with triple seats, while the foredeck provides versatile seating both forward and aft.
Below deck, the standard layout includes a lower saloon with a convertible dinette, a lobby with storage and optional fridge/freezer, a day head, and an aft cabin. Options include a lower galley or a forward cabin in place of the saloon, allowing owners to tailor the interior to their lifestyle.

C48 Deck Saloon
The Deck Saloon variant offers a blend of enclosed luxury and open-air freedom. A fully enclosed saloon with lounge and galley areas is complemented by a helm station, with triple sliding patio doors, twin helmsman doors, and an optional sliding roof to open the space and create a seamless inside-outside experience. The exterior provides inviting cockpit dining and foredeck seating areas. For models equipped with inboard engines, an optional up/down hydraulic transom platform enhances ease of water access.
The lower deck comprises a lobby, day head, forward cabin, and aft cabin, providing comfortable accommodations for extended cruising.

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Marine Group
Princess Yachts Italia | Marine Group Srl

Registered Office:
Via G. Bove 8 – 10129 Torino (TO)

Sedi Operative:
Portosole, Sanremo | Porto Turistico di Lavagna

T +39 0184990770 - E info@princessitalia.it

P.IVA: 11831080012

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Princess Official Distributor Italy