We asked Barbara Cesana family the secrets of the success of her two family companies Marine Group and Blu Service
Nwe Princess 70: made its worldwide debut at the Cannes Yachting Festival
The F70 is modern and refined. Powered with twin Man engines 1200 or 1400 hp each, this hull reaches a max speed of 33 or 36 knots.
Princess 55: elegant, for travelling anywhere
As well as being very spacious inside, this boat also handles well and offers comfort, even in challenging weather conditions.
New Princess Yachts Italy headquarter in Sanremo Portosole
Cesana family, has opened the new Princess Italia facility in Sanremo
Open day weekends: we wait for you for visits and tests in Sanremo Portosole
After the success of our range in display
R35
V50
F49
F55
V60
S60
F62
V65
F70
Y75
S78
30M
at Cannes, Genoa and Monaco Yacht Shows we now wait for you in Sanremo to deepen the visits and possible tests.
For booking and info:
T +39 0184 990770
E info@princessitalia.it
The All-New Princess Yachts Y85 Flagship Flybridge Motor Yacht – Styling in Collaboration with Olesinski and Pininfarina
- Designed by Princess Design Studio in collaboration with long-standing naval architects Olesinksi and Italian styling house Pininfarina
- Class-leading fuel economy and performance offering an exhilarating 33 knots† with twin MAN V12 engines and 13% efficiency improvement
- Innovative flexible galley arrangement allows guests to choose between open plan and enclosed galley at a touch of a button
- Princess Design Studio interior, combined with Naim audio system and unique handcrafted teak detailing, offers a true luxury experience throughout its ample exterior spaces, expansive main deck layout and four cabins that comfortably accommodate eight guests.
Princess R35
Princess 55
Princess announce exceptional line-up at Cannes and Genoa, including 3 global launches
Princess R35
The R35 is the first Princess R Class performance sports yacht. Designed and hand-built in Plymouth, England, it combines revolutionary performance capabilities, stunning design, quality, and race-bred technology to deliver a unique on-water experience up to 50 knots. Designed in partnership with world-famous Ben Ainslie Racing Technologies (BAR Technologies) and Pininfarina, the R35 is a powerful expression of intent from a company hitting a rich vein of form: Princess Yachts, renowned for British craftsmanship and
engineering pedigree, is experiencing record financial results and order books as the R35 is brought to market. Now is the ideal time to reveal its most technologically advanced and
significant sports yacht ever. And with the exceptional performance delivered via the new Princess Active Foil System and carbon innovation, the cabin reflects Princess’s expectation that owners and occupants will have an increased desire to stay aboard and therefore delivers the most luxurious of surroundings.
Princess V60
Dynamic, yet agile, this latest addition to the award-winning V Class range is sure to delight the adventurous with its incredible performance and sea-keeping, fantastic handling and ability to reach speeds up to 38 knots†. This progressive sports yacht pushes the boundaries in terms of design and innovation with its unique deep-V hull, ensuring fuel and space efficiencies.
Princess 70
The Flybridge class of luxury yachts has established the Princess brand as a pioneering force. This new Princess 70 captivates with a clean, modern, elegantly proportioned look, which also meets the demand for flexible and practical living. This, coupled with its efficient cruising capability makes it truly a Princess.
V65: Perfectly British
With a sporty look, she is extremely comfortable to spend time in. This 20-metre yacht is a further step forward for the Plymouth yard.
Princess Yachts presents 6 new revolutionary yachts
- Six brand new Princess yachts to be launched over the next year including two all-new
classes - New boats solidify Princess’s position as the leading motor yacht brand for innovation,
architecture, seakeeping and design elegance - Revenue for the first 6 months of 2018 increased by over 50% versus H1 2017
- Profitability on track through H1 to more than double 2017’s full year EBITDA result and hit
historic levels - Successful long-term partnership with Olesinski supplemented with new and unique
collaborations with Pininfarina and Ben Ainslie Racing Technologies, innovators in design
and America’s Cup racing - Technologies and processes from high performance sports car industry combine with Princess’s industry-leading nautical know-how to drive unprecedented product desirability and performance
Princess Yachts takes the unprecedented step in announcing six groundbreaking and defining new models to join their range as they continue on 2017’s positive trajectory.
These new models follow the S78, V50, V60, V65 and F70 models already launched in 2018.
The financial performance of Princess during the first half of 2018, combined with a full order book and exciting new launches planned for the Autumn, firmly places 2018’s expected performance on track to far outstrip 2017’s record result of revenue and to more than double EBITDA to historically high levels.
Thanks to the positive reaction in the market to its new models, Princess’s order book covers 100% of 2018 production and 75% of 2019 production, with significant orders even stretching into 2020.
To respond, Princess has increased production volume by 30% to target almost 300 yachts this year. This result will consolidate Princess’s position as the world’s bestselling brand of luxury yachts.
Antony Sheriff, Executive Chairman of Princess Yachts, commented, “The intensity of our new product programme has already brought outstanding results as customers relish the unique combination of craftsmanship, elegance, quality, performance and customer care that are core to every Princess yacht. These next six new models raise the bar much higher with unprecedented use of innovative technologies, materials, architectural concepts and design solutions; we hope to be setting the standard for yacht producers for many years to come.”
Financial success drives growth and innovation
The exceptional launch programme and financial result is underpinned by a five-year £100 million investment programme, now into its third year and fully on track. The investment recognises Princess’s strong, core market position but is directed towards driving innovation and growth across the business through desirable and innovative new products and technologies.
As examples, these include game-changing performance in the R35 Sports Yacht (Princess’s fastest ever boat designed in partnership with BAR Technologies and Pininfarina) and even plans for a brand new yacht segment and architecture on the water in the X Class ‘Super Flybridge’.
The investment has also supported the expansion of the management team, bringing in new experience from the luxury, high technology automotive sector such as lean manufacturing and product development techniques, an evolved Princess design language, customer-focused platform strategies, new yacht concepts and unprecedented new technologies. Princess’s five Plymouth shipyards have now seen significant advances in manufacturing thanks to the introduction of innovative technologies and processes.
To support the rapid growth, Princess’s workforce has increased by 700 since January, bringing the total to 2,900. It is anticipated to break through 3,000 in the next 12 months, a record level of employment for the company. As a result, Princess is investing heavily to train their craftsmen and craftswomen to ensure they can continue to hit the ambitious targets and superior levels of quality they set themselves and that define the brand.
Representing incredible value to the UK economy, over 90% of Princess’s yachts are exported to customers around the world. True to their motto of Crafted In Plymouth, over 80% of each yacht (excluding engines) is manufactured in the city, ensuring that Princess has control over the design, timings and most crucially, quality.
Core strengths underpin six new ground-breaking yachts
In an unprecedented move stimulated by its solid market position, the strong global economy and a growing pool of young wealthy customers, Princess Yachts has revealed six brand new yachts
that will deliver new technologies and concepts to the sector.
The six new models each demonstrate significant advances in Princess’s core values of seakeeping, architecture, innovation, design, craftsmanship and quality, providing Princess with even more ammunition by which to grow segment share and profitability in the coming years.
R35: Innovation in technology, design and seakeeping are showcased in the revolutionary R35, the first Princess R Class performance sports yacht. The product of a collaboration with Ben Ainslie
Racing Technologies and the Italian design house Pininfarina, the R35 pioneers the use of racing technology through a unique foiling system. Combined with the strikingly styled carbon fibre hull,
the yacht delivers a totally new level of seakeeping, comfort and efficiency for both helmsman and guests.
F45: The F45 flybridge brings unparalleled space, design quality and flexibility to a compact flybridge yacht. It features a full beam owner’s cabin, extended flybridge and a unique electrically sliding transom that increases the size of the cockpit area at the touch of a button. Together with its elegant full-length hull windows, beautifully resolved surfacing, and unusual design detail, the F45 will establish itself as the Princess of small flybridge yachts.
V55: The V55 further strengthens Princess’s position in its V Class range of sports yachts. Its strikingly elegant and well-proportioned form is defined by long, flowing lines that extend the full length of the yacht and gorgeously sculpted design details. The V55 also includes an innovative hideaway patio door that quickly converts the V55 from a deck saloon to an open yacht.
V78: The V78 is the flagship of Princess’s V Class sports yacht range. This dynamic 37 knot yacht makes a bold design statement with large sections of hull glazing and an incredibly high specification of exterior styling and finishing. It is also surprisingly spacious for a large sports yacht with four large cabins and a dedicated stairway to the owner’s suite.
Y85: Craftsmanship and design are traditional Princess values. And the Y85 Motor Yacht is its finest example of this, showcasing a new level of detail design and use of luxury materials. This new Motor Yacht features the very latest in Princess design and styling and heralds a new era for the Y Class range. Elegant sweeping lines ensure this yacht has a striking presence on the water and traditional Princess architectural expertise provide an unprecedented use of space, a luminous cabin and innovative features such as its convertible open/closed galley.
X95 ‘Super Flybridge’: Occasionally a product comes to market that rewrites the rulebook of what a customer can expect; the X95 ‘Super Flybridge’ rewrites those rules for flybridge yachts by completely rethinking the architecture to develop a new concept in yacht design that redefines luxury living space. With its flybridge and main deck arrangement that span almost the full length of the yacht, the X95 offers unprecedented space and flexibility for a flybridge yacht. The X Class appeals to customers who wish to spend more time aboard to explore cruising grounds further afield. Just as luxury automotive brands have broadened their appeal by expanding their traditional sedan and sports car ranges to include spacious, versatile and sporty crossover concepts, Princess has revolutionised its range with the all-new X Class.
News: Princess F70
New F Class flagship: the F70 features a sleek, modern and balanced look.
- « Previous Page
- 1
- …
- 5
- 6
- 7